The feed
What you post, who sees it, and how the order is decided.
The feed is where a company speaks. A post reaches the accounts that follow you, your connections and readers in your sector. There is no audience to buy before you can publish and no follower threshold to cross first.
What you can post
- Threads
- Text with photos, video, files or a link preview. The long form of the feed.
- Hooks
- Short vertical video, played in a reel. You choose the cover frame.
- Polls
- A question with options and a closing time, attached to a post.
- Meets
- An event with a date and a place, which people can answer.
- Stories
- Twenty-four hours, then gone unless you keep it as a highlight. A story can be limited to an audience you choose.
Who sees it
Followers and connections first, then readers whose sector and interests match. You can edit or delete a post afterwards, but a reshare someone already published keeps its copy, so treat publishing as publishing.
How the order is decided
Relevance and your network, not tracking you across the web. Paid placements are part of that order and are labelled where they appear: an advertisement carries an Ad tag, and a post whose reach was paid for carries a Boosted tag.
Ranking, and what a payment changesEvery parameter the order uses, and exactly what a payment moves.Speaking as a company, or as yourself
A post published as a company is the company speaking, and the company owns it. A personal account posts as the person. Comments come from people rather than from businesses, which is why a personal account is what a human belongs to.